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Media kit

Tecla, the logo and the palette, ready to use. All of it vector, so it holds up in a post and on a poster alike.

Download everything (.zip)

Tecla

Each pose has a job, and using the wrong one is worse than using none. The WEBP is the sticker exactly as the bot sends it on Telegram.

  • Waving

    Hello. First contact — the invite, the welcome. The default.

    SVGPNGSTICKER

  • Pointing

    “Look at this.” She's drawing attention to something beside her.

    SVGPNGSTICKER

  • Thumbs up

    Got it, all good. Acknowledges without throwing a party: a task ticked off, a payment logged.

    SVGPNGSTICKER

  • Done!

    Something hard got finished. Aqua pompoms — earn it, don't celebrate a page load.

    SVGPNGSTICKER

  • Presenting

    Here's yours. She shows something with both hands.

    SVGPNGSTICKER

  • Calm

    Quiet and reassuring. The section addressed to families.

    SVGPNGSTICKER

  • Oops…

    Something broke: an expired link, a 404. She apologises; she never scolds.

    SVGPNGSTICKER

  • Worried

    Something needs attention, without alarming anyone.

    SVGPNGSTICKER

The mark

  • Logo

    The mini piano. Fixed palette: it does not flip with the theme, light or dark.

    SVGPNG

  • Bot avatar

    The crop of her face, the bot's profile picture. The circle and the beige backing come from the app, not the file.

    SVGPNG

Palette

Fixed. Tecla does not flip with the theme: her white body is what separates the near-black line from the page, on beige and on navy alike.

  • #161310Every outline, and the eyes
  • #ffffffThe key body, feet, arm cores
  • #bb1e46The beret — her signature
  • #87132fThe beret's crease, and the open mouth
  • #ec93abThe cheeks, in every pose
  • #0bb5deThe celebration pompoms
  • #5fd2efTheir highlights
  • #f7f1e6The avatar's backing — not white

Using her

  1. Don't restyle her. The palette is fixed and the proportions are drawn — no recolouring, no stretching, no swapping the beret. If you need her on a dark background, use her as-is: her white body is what makes her read there.
  2. Don't imply we endorse you. Use the marks to refer to teclas.ar, not to suggest teclas.ar sponsors, certifies or partners with your product.
  3. Leave her whole. Don't crop the character or use the beret on its own as a mark. The one exception is the avatar, which is that crop, made on purpose.

Anything these rules don't cover: hola@teclas.ar.